How LetFlow compares
LetFlow is ops software for UK letting agencies. Fair comparisons: spreadsheets, portal-only tools, multi-tenant agency PMS (e.g. Arthur-style), and enterprise per-seat CRMs (e.g. Reapit / Alto).
vs Spreadsheets + email
Arrears, statements, and audit trails shouldn’t live in shared drives. LetFlow gives you ledgers and portals without reinventing process every month — and without ripping out your public website.
vs Agency PMS (Arthur-style)
Per-unit SaaS is a fair monthly comparison. LetFlow adds isolated white-label deploys, transparent base + property pricing, and an optional website so you are not forced onto a shared multi-tenant brand.
vs Enterprise CRM (Reapit / Alto-style)
Per-seat enterprise platforms get expensive for small teams and come with heavy implementation. LetFlow targets the same ops outcomes — finance, portals, feeds — at mid-market, AI-era pricing.
Capability matrix
| Capability | Spreadsheets | Portal-only | Agency PMS / CRM | LetFlow |
|---|---|---|---|---|
| Public website required? | Often the only site | Usually yes / bundled | Varies | No — ops-first; site optional |
| Listings & enquiries | Manual / separate site | Strong | Varies | Optional site or keep yours |
| Rent invoices & arrears | Fragile | Weak / none | Common on agency PMS | Built for agency ledgers |
| Landlord statements & payouts | Manual | Rare | Varies | Included |
| Tenant + landlord portals | None | Partial | Common | Brandable portals |
| UK compliance & deposits posture | Checklist chaos | Limited | Varies by product | UK lettings-shaped |
| Rightmove / OTM RTDF | None | Sometimes | Often (esp. CRMs) | Professional+ |
| Pricing model | Staff time | Seats or modules | Per unit or per seat | Base + per property, never % rent |
| Data isolation | Local files | Shared multi-tenant | Usually shared multi-tenant | One deploy = one agency |
| Setup / migration | N/A | Often project fees | Can be heavy | From £0; AI-assisted from £799 |
Priced to sit under enterprise per-seat CRMs and stay competitive with agency PMS tools — as a small share of management-fee income, not of gross rent. Every plan is ops-first. Keep your existing website; add our public lettings site only if you want it.